Different frameworks for effective negotiation strategy through case studies and role plays to develop knowledge and skills in negotiation.

History, culture, philosophy and traditions of ASEAN countries, as well as the West and the East, communication, negotiation and study of life styles, types of leadership of important nations, communication methods among countries through language and behavior.

Marketing concepts and practices in an international environment; analysis of the challenge of international marketing including the impact of dynamic environmental factors, international factors in developing market competitive strategies, marketing mix issues in international markets, service marketing variables in the international market; understand and manage international services; current global issues and competitions.